Sustainable Vogue Italia !

And then suddenly there is a Vogue without photos but only with illustrations. The Italian Vogue. A statement regarding sustainability and a gesture to the world that the fashion world is not blind to current social problems due to the effects of climate change.

Models board the plane as "normal" people take the bus or catch the fites. Everything but sustainable. And why? To fly from photo shoot to photo shoot that are often held in the most popular locations around the world. A 'shoot' in Iceland? No problem, or rather South Africa. It does not matter. Everything for a nice photo and the budgets are still big enough.
Clothing is also 'flown in' by courier, make-up artists, photographers, assistants, stylists, etc. Where is the limit? Glitter and glamor is still of paramount importance. Higher than the environment and global issues, unfortunately.

But now: hire a few illustrators and leave the rest to the readers' fans. Beautiful illustrations of fashion. Just like in the old days. For photography, fashion artists were people with a high profile, artists that we still enjoy. Who doesn't love those beautiful vintage drawings that are still a cultural heritage? A great and good idea.

Let's hope that the Vogue will follow from other countries and this will happen more often. It certainly shows that the fashion world is participating in sustainability. Bravo!

Link -> Vogue Italia