THE CHANEL STYLE is very recognizable, but it is less defined as well. Previously, the association with the "Chanel" brand was mainly a a perfect picture and an identical style. Nowadays the style is less conservative and sleek. The basic elements are still present, but there is much more interpretation for individual interpretation.
Think of "Chanel" and you immediately think of the colors: black / white, beige, the Breton stripe, a touch of red and ofcourse beautiful but sober Bouclé fabrics and tweeds. The clothing is sleek, Haute couture, beautifully shaped and perfectly finished. The Chanel-jacket can best be described as square yet beautifully shaped, made of Bouclé fabrics or (Summer)-tweeds, with many fringes, bindings and striking buttons with the logo in it. Furthermore, we all immediately think of many pearls, jewelry with the logo in it and of course the famous quilted leather handbag with a long chain as handle or shoulder strap.
But the Chanel style is a little more difficult to define these days. Haute couture and quality remain the keyelement, the logo is often also in sight, but otherwise it is just like anyone else's fashion house subject to the spirit of the time. A continuous renewal takes place whereby new generations, new customers are attracted to the brand. On the other hand, of course, they also try to retain regular customers and fans by continuing the timeless clothing and designs.
The philosophy of Coco Chanel
You can still see the vision of Coco Chanel in the contemporary collections. But the famous jacket gets longer, gets shorter, becomes a jacket or becomes a dress, etc. etc. Endless variations on an endlessly beautiful theme. This also applies to all other basic elements of the collections. Think about the little black dress, it is constantly renewing itself, but the Chanel-charcter remains.
As time goes by, more and more lines are added to the clothing, experiments with other fabrics and even Chanel-jackets made of leather and plastic. Do you still recognize the typical Chanel style as an outsider? We think so and we especially like that there is a lot of variety. It is not static but the style 'goes with the flow'.
How do you create the 'Chanel Style' yourself?
You can rely on the sewing patterns we use and have tested for you. But after that, go for it in your own choices in fabrics and finishes. Creating the Chanel style doesn't mean sticking with the usual colors, fabrics and patterns. Perhaps the 'Chanel style' is attractive by giving it an individual twist.
A few tips: